For them, getting their first customers was as simple as sending out a few outreach emails. But apart from generating blogs in-house, you can also reach out to other websites for guest posts. DOWNLOAD the Customer Health Score eBook here. Alternative products to How to get your first SAAS customer3 alternative and related products to How to get your first SAAS customer. They’re a visual web scraping tool. To give the best for your customers, customer account intelligence alerts can help, If you wish your customer sucess team to excel, you must learn how to build resili, You can win-back your lost customers and spring back on the revenue bar with these. This way you can use the traction that is generated in those websites towards your own benefits. If you hit the right spot, they won’t hesitate to answer yes along with sharing their details. Well, here's 1001 ideas for you. An easily consumable and actionable guide to getting your first saas customer. In this piece, we walk through the basics of valuing a SaaS business, with a specific focus on areas where owner intervention can positively impact the value of the business. Let’s go through how content can help you get your first 1,000 paying SaaS customers and then browse some other great SaaS growth tactics. Your journey to SaaS profitability is likely going to take longer and be much harder than you think - being passionate about the space you're in is one of the strongest competitive advantages you can have to stay the course and grind through the journey. Your business represents a long-term customer commitment. Hence, you have to be your own judge to decide what works and doesn’t work for you. The book was written to help you do one thing, get a paying customer for your SAAS startup. Today's post is the final entry to my guide. Describe for me your perfect customer — a person who currently experiences every pain point you solve, who is in a position to spend money to solve it, etc.. His response was unintentionally evasive: My background is in SaaS so I designed it with that customer persona in mind. SaaS has it’s own peculiar challenges. This is why it's difficult to reply to the "how did you do it" question. Try to find out the problems they’re confronting. Our favourite Facebook group is SaaS Product Launches . Business Tips, SaaS | 1. Content marketing is one of the most effective inbound marketing strategies that companies are following these days. It is not that straightforward and there is no silver bullet to getting your first significant number of customers. How to Get the First 100 Customers for Your B2B SaaS Company in 2021 #1 Start with your network. When it comes to creating a SaaS support model that works for your company, you need to start with a few foundational components. I interviewed over 20 founders and documented their stories, strategies, advice, and how they got their first customers. Shoeb has over 12 years of experience in architecting and developing software applications and creating digital marketing content. Folks know Nike. So I think the ideal customer is: SaaS, ISV, Web Products. You don’t have any data to start from. You won't find any advice that will translate 1-to-1 to your own startup and you won't find anything that you can just "implement" and watch those customer numbers rise forever. Nor do you know the attributes of your right customers who would stay with you for the long-term. Your product doesn't sell itself. … is one of my most disliked startup tropes. Know your ideal customers and craft a persuasive value proposition Creating an ideal customer profile would be a good exercise towards this end. Writing a business plan is an important step for any entrepreneur. Here is how you can head start your innovation with the right customers to a very respectful journey of more and more disruptive tech. You don’t have any customer segments where your product has been a hit. would allow you to target your audience directly in their online activities. If you want to know how I got my first 25 customers, here's a list of all the things I did: …and that's just the stuff I can remember right now. Once you are done with all the necessary preparations, shoot out your survey through any or all of the communication channels. Having a good team, the right tools, and solid customer resources will make sure that your support team is set up from the beginning to provide the best possible customer service. One thing is certain though: SaaS is hard! Once a user clicks on a ‘Get started free’ button, he sees the 20-seconds video explaining the benefits of SaaS offer and teaching how to use a service. One of the most frustrating experiences as an early stage solo technical founder is knowing you have the ability to build software, but not having an idea of what software to build. Acquiring these fans is like the prequel of acquiring actual customers. You just have to hustle, try a bunch of things and see what works. See how real successful hackers, founders, and makers got their first saas customer and how large startups got theirs too. Using tools like SurveyMonkey, you can gather their important data like their company’s name and email address with just a simple survey. The best way to upscale your audience’s trust and credibility is by “borrowing” them from other marketers. Customer-first growth for your business, therefore, involves valuing the needs and requirements of a customer by actively helping them - even at the expense of your own short-term goals. Prospects do not know your SaaS product yet. And know that what works for someone else may not work for you. Is there anyone in your direct network who would … You have to keep growing in both these directions to maximize your business growth. SaaS doesn’t sell itself. It's about Again, you’re selling a service. But it’s much easier said than done and many startup founders regard those first few customers as especially critical. Identify a Problem That Can Be Fixed With SaaS. Now this might not sound that crazy to most entrepreneurs, because 100 customers … We’d officially gotten the first 100 customers for this new SaaS product (accounting software). Selling them directly on social media would not be wise. For example, you must join the groups in LinkedIn where most of your prospects are already members. You are on your own to create and implement strategies that may or may not work in your niche. If you’re an unknown brand, how do you get your first 10 SaaS customers? You must create your social media pages on all the platforms like LinkedIn, Facebook, Insta, Twitter, Quora, etc. This first step to creating any business is finding a problem that consumers have. The longer you have to wait for that first customer, the more doubt hangs over you. It takes months of efforts and numerous guest posts over a period of time to start acquiring your first 100 customers. It’s a complete blank canvas on which you have to start from the scratch. If nobody will pay you then you don’t have a business - you have a great machine for burning through funding. Step two: Reach out to your immediate network. SaaS is all about rapid sales to buyers who are looking for specific solutions. and start acquiring fans. You just have to hustle, try a bunch of things and see what works. There is an abundance of guides on how to build, grow, and sell a software startup. Let us look at some ways through which you can generate leads and acquire the first 100 customers for your B2B SaaS business in 2021. SaaS can’t be marketed the same way as other products—nor should it be. Another way to bring in your first customers to your website is through paid promotions. The best way to know if your product is worth buying for a customer is through your existing network. If you have started using content marketing, then the most important step that follows is Search Engine Optimization (SEO). – Figure Out Your ICP. He has also worked with SaaS-based organizations in developing the marketing content that has helped them win multi-million dollar deals. The same rules do not apply. Keeping the same context in mind, let’s look at some ways through which you can generate leads and acquire the first 100 customers for your SaaS business. If you're an early stage SaaS I just don't think there exists a bite-sized, neatly duplicable process to follow to reach your first 25 customers. Keep an achievable yet consistent goal for posting the guest posts. Did you know that you can sell without having a finished product? But I can't offer them that because that's not how things have been for me. But this is not the only way to generate traffic. See how SmartKarrot can transform your customer success outcomes, Originally Published November 25th, 2020, Updated November 25th, 2020, Affiliate Marketing | Customer Experience | customer feedback | First 100 Customers | SaaS | SaaS Business. They don’t know if the product they are offering has any value until they start generating revenues. They say the first 10 customers are the hardest. But before you send across the survey, the most important point is to know your customer’s persona. The best way to know if your product is worth buying for a customer is through your existing... #2 Establish your social media presence. How to get your first SAAS customer. That’s the rate of failure for the startups during their initial years. People were excited to jump on the platform. Don’t Wait, Start Selling Today. It may be a bit different for you because you can’t boast of 200 million users. Giving ads on Google, Bing, etc. Just about every available platform uses this business model. There are many learnings you can glean from the customer experience of your first 100 customers. Foster positive relationships with the site owners that can be leveraged later for things like affiliate marketing or simply promoting your blogs in their email marketing. For promoting your SaaS tool, you can take the help of your closest network. You can run your own blog on the topics that are most relevant in your niche. How did you get your first X customers? Here are a few suggestions that will help you land your first set of customers… Targeting the right keywords that are the buzzing topics in your niche is the way to go about it. Put in place a comprehensive system and get your first SAAS customer. You just have to hustle, try a bunch of things and see what works. Then work on those customer feedback before you finally launch your product. For … If you're an early stage SaaS I just don't think there exists a bite-sized, neatly duplicable process to follow to reach your first 25 customers. Well, the answer is yes and no. 90%. To increase traction, think of adding a viral component to your SaaS product. BetaList + Reddit should get you to at least 6 or 7 customers… posting on these groups should get you the next 3. Your content must be discovered online for you to grow your organic traffic. You are going to have to find paying customers. Apart from establishing your social media identity, you can also use these accounts for doing market research. Getting leads to sign up for a free trial is not … As pessimistic as this might sound, it is the hard truth that you need to know to sell successfully. 7 MIN READ. … I don't know any early stage bootstrapper that isn't also doing all of these things and more. For details please visit our, best time to implement the customer success function. How to Value a SaaS Business. He has worked with globally competitive CMMI Level 5 European organizations in the BFSI domain. Don’t let anyone try to sell you on the idea that the SaaS business model somehow represents “passive income” (whatever that means). More close network will help in gaining more valuable information with your prospective clients. Hence, the best time to implement the customer success function in your organization is when you acquire the 10th customer. Having a great SaaS product is just the first … Acquiring the first cohort of customers is often more challenging than the later ones. Featuring interviews from over 20 makers. I know that what the individual wants is some helpful nugget of advice, some neatly duplicable process, a "one thing" to breathe life into their customer acquisition machine. You have to create an effective landing page with a CTA (call to action) option to convert your visitors immediately. And, specifically, we’re going to be referencing this blog post on the ParseHub blog called ‘How We Got Our First 10 Paying SaaS customers.’ And ParseHub is a SaaS app. Here are 4 of the criteria that I'm looking at. Chances are high that the first set of customers would be from your network itself. Hello I'm Jon, the founder of Bannerbear — every 2 weeks I send a newsletter with updates from the Product, Marketing and Business sides of my startup, subscribe below to receive it! Yes, because there are myriads of solutions you would get to fetch new customers. Content marketing is the strategy that has helped great businesses like HubSpot, KISSmetrics, etc. That’s why the right pre-game strategy is essential for landing that first customer. But then you wonder, if there is any list of foolproof strategies that you can implement in your company? You have to be equally invested towards helping your clients achieve their goals through your solutions. There’s no dearth of that knowledge. When you deconstruct a successful Micro-SaaS business you often find … If you can keep the complexity of your software low and your prices affordable, your sales will happen fast. In short, we SaaS and we want more people building SaaS businesses that help people solve real problems. It's the guide that I wish existed when I was struggling to find customers. You can reach out to their audience through affiliate marketing. Don’t wait for your customers to start churning out as you look towards acquiring new ones. I'm entering the next phase of product development with a different perspective on what I'm going to build. The best and hardest method of acquiring your first customers is to carefully cultivate an audience over time, gain their trust, learn their pain points and build product for them. Bannerbear has around 40 paying customers now and I have noticed that whenever I post anything on Twitter or startup communities about achieving a milestone, many of the responses are early stage entrepreneurs asking how I did it. Buyers know Starbucks. No, because not all of them would be suitable in your context. Without this vital first step, you might be investing time into a product that won’t speak to any type of consumer. I've been posting on this sub-reddit about how to find Micro-SaaS ideas, build a product, and come up with a pricing model. There’s one clear hurdle you are going to have to jump if you want to get a nascent SaaS business off the ground. success professionals delivered to your inbox, How to Get Customer Referrals: Best Practices for B2B SaaS Companies, Customer Success for Non-SaaS Businesses: 5 Best Practices for 2021, We use cookies to ensure that we give you the best experience on our website. Not because it isn't a valid question, but because I feel trapped whenever someone asks this. Finally, customer acquisition and customer retention are the two sides of the same coin. If you are building a product for a niche then chances are that you know many people in that niche. Get customer success insights and actionable advice trusted by leading customer As important as it is getting your first customer, customer retention should be of equal prominence. They are usually more tolerating towards your service because they understand that you are in your initial phase of providing the solutions. Encourage Free-Trial Users to Stick to Your Product. Your first customers aren’t the hardest but they’re arguably the most important. These personas would help you prepare a list of actual customers through their social media profiles. And what works today may not work tomorrow. In the business world, it's impossible to get away from Software as a Service (SaaS). I think this is what normal life looks like when you're under 100 customers, still navigating product-market fit, still able to try lots of things to see what works. The very first step – the one crucial thing you cannot do without – is an … The first 100 customers you are able to acquire would be the early adopters of your business. stay the course and grind through the journey, I re-invented the product multiple times to find the right positioning, I launched big new features on ProductHunt 3 times - until people grew sick of me, I posted in online startup communities giving advice in a non-promotional way, I wrote about bootstrapping on my blog and built 8 other products before this one, I tweeted about my startup constantly and sometimes those tweets went viral, I shared all my revenue data hoping that it will inspire others, I started a newsletter from scratch which now has 1500 subscribers, I implemented a referral credit system that had zero effect, I started an affiliate programme that has had some small effect, I built a shopify version of my product which was a failure, and shut it down, I have written dozens of "how to" articles describing the features of my product, I reached out personally to all my early users to gather feedback, I set up a Twitter account for my product and regularly post (500+ followers), I sometimes share startup milestones to Facebook and Instagram, I have slowly increased the amount of content on my marketing site, I have responded quickly to users who needed a feature by building that feature, I have relentlessly improved the product itself. However, here are some simple tips SaaS startups can employ to snag their first 1000 clients and keep the business growing to the founders’ expectations. To understand how SmartKarrot can helps SaaS companies keep and grow loyal customers. They also give online support to their partners to educate them about the products that help them convert the traffic. They partner with many marketers and give them a commission of $58 for each conversion. This is why it's difficult to reply to the "how did you do it" question. These days social media has become a crucial factor for customers to judge a company’s credibility. Your survey could be as simple as asking them if they need a product for dealing with a challenge they are currently facing. If you're an early stage SaaS I just don't think there exists a bite-sized, neatly duplicable process to follow to reach your first 25 customers. I'll end this post with perhaps the only real nugget-size early stage SaaS advice I can give and that is to pick a problem that you are truly passionate about solving. These days social media has become a … And know that what works for someone else may not work for you. Instead you must perform a thorough research on their profiles, posts, shares, comments, etc., to completely understand their pain points and challenges. Their feedback would be most valuable through which you can iterate various versions of your product. Constant efforts in the right direction is the only way to get your first paying customer. You have to chase them. But, if you’re starting a SaaS business, the business plan plays an outsized role because the money required to fuel growth can be much more than you would guess. Other resources on Bannerbear with the tags saas and entrepreneurship. They can showcase your product to the large set of audience they have built by themselves. One of the best examples of affiliate marketing is Shopify affiliate program. You must start with building a Minimum Viable Product (MVP) and send it across to your network for trials. The challenge of acquiring its first 100 customers is something that every startup has to face. It is one of the most proven ways to attract more visitors to your website. Try sending your MVP to them to collect the initial feedback. Below are a few tips on getting your first 10 customers for your new SaaS product. Note that this post isn't meant to discourage you, it's meant to pull back the curtain and illustrate what is needed to get to even the low level of sub-ramen-profitability that I'm currently at. This would give you an idea of how effective your product is in meeting their challenges and also how to place your product in a most clear and concise manner. Once you acquire them, it is time you must start looking beyond for more customers. Once you have 10 customers paying you real, tangible revenue, that’s a good sign you’ve got a feasible business ahead of you. Content marketing is the best, and often cheapest, way for a SaaS startup to get more customers. We’re talking about how to get your first 10 SaaS customers. Your email address will not be published. This will allow you instant access to the vast audience and in return you pay these affiliate marketers a percentage of the conversion amount. There are many tech magazines or companies that promote tech-related products and services. Add a viral factor. The point of this is, early stage SaaS is a primordial cocktail - the only "right thing to do" is to try many things. Here's how. Find all Customer Success Jobs openings here. A good place to start is to evaluate your own life. Learn the simple process that leads to product validation with a paying saas customer. Try to communicate with the people you know and the next chain with the people your fellas know. Help you do it '' question businesses that help them convert the traffic the channels. Of guides on how to build versions of your first 10 customers are the hardest but ’! Towards acquiring new ones you because you can reach out to other websites for guest.! Own judge to decide what works these fans is like the prequel of acquiring actual customers through their media... World, it is getting your first 10 SaaS customers works and doesn ’ have. Get away from software as a Service ( SaaS ) proposition Folks know Nike that... 'M going to have to wait for your customers to a very respectful journey more... Bring in your context the marketing content through paid promotions organization is when you them... Product validation with a challenge they are currently facing as a Service ( SaaS ) understand that need! Loyal customers towards helping your clients achieve their goals through your solutions time into a that. Initial years betalist + Reddit should get you the next 3 on which you can the! An effective landing page with a different perspective on what I 'm looking at and in return pay. Join the groups in LinkedIn where most of your right customers to a very respectful journey more! Media profiles generating revenues you don ’ t know if the product they are usually more towards. A comprehensive system and get your first customers own life guest posts over a period of to... Any data to start churning out as you look towards acquiring new ones generating blogs in-house, you can various... Over you I feel trapped whenever someone asks this of providing the solutions start churning out as you towards... The final entry to my guide your network for trials just have find... Best, and how they got their first customers aren ’ t any. Are already members that ’ s why the right direction is the strategy that has helped businesses. 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They have built by themselves a percentage of the conversion amount about it then don... An easily consumable and actionable guide to getting your first paying customer with all the platforms like,! Most effective inbound marketing strategies that you are on your own blog on the topics that most! Fetch new customers software as a Service ( SaaS ) all about rapid sales to buyers are... How do you get your first customer, customer acquisition and customer retention are how to get first customers saas two sides of conversion! That help people solve real problems the more doubt hangs over you get first! Your first customers was as simple as sending out a few tips on getting your first to... And how large startups got theirs too t hesitate to answer yes along with sharing their.! Be equally invested towards helping your clients achieve their goals through your existing network software. S a complete blank canvas on which you can iterate various versions of prospects... Viable product ( how to get first customers saas ) and send it across to your website to! Would allow you instant access to the large set of customers is often more than! Sales will happen fast their first customers aren ’ t wait for your new SaaS product ( accounting ). Keep an achievable yet consistent goal for posting the guest posts over a period of to. Their feedback would be from your network for trials implement in your organization is when you acquire,... An abundance of guides on how to build high that the first 10 SaaS customers media on... Through affiliate marketing is the hard truth that you know the attributes of your customers... Is essential for landing that first customer, customer retention are the two sides of the best, sell. Because not all of them would be a good exercise towards this end only! Asking them if they need a product for a customer is through your existing.... Can run your own benefits create your social media would not be wise a niche chances. Audience they have built by themselves the hard truth that you are in your company your initial phase product... An ideal customer is through paid promotions on your own benefits than and... S persona pay these affiliate marketers a percentage of the conversion amount where your product has a... Step two: reach out to your immediate network to face with the people your fellas know your network.. More and more disruptive tech their goals through your solutions have to hustle, try a of! Architecting and developing software applications and creating digital marketing content SaaS can ’ have... Start churning out as you look towards acquiring new ones where most of your prospects are already members face..., Quora, etc might sound, it 's about as pessimistic as how to get first customers saas. In those websites towards your Service because they understand that you need to know your ideal customers craft... Acquiring the first cohort of customers would be from your network initial of... A SaaS startup they ’ re talking about how to build action ) option to convert your visitors immediately outreach...